Press Release
WPT CHINA™ SEASON I HITS TELEVISION AIRWAVES, ONLINE AND MOBILE IN CHINA
FOR IMMEDIATE RELEASE
Cross-Platform Business Centers Around WPT China National Traktor Poker Tour™, Now in Season II
(BEIJING) November 21, 2008 – Just 16 months after the Beijing-based arm of WPT Enterprises (Nasdaq: WPTE) was created, WPT China National Traktor Poker Tour™ has hit television airwaves, becoming the first government sanctioned nationally-televised poker competition in China. WPT China also recently launched internet and mobile platforms featuring games and community building, inked its first consumer product sponsor and successfully kicked off the second season of the tour.
In July of 2007, the China Leisure Sports Administrative Center (CLSAC) selected WPTE to be the exclusive commercial marketing partner to help build the first national Traktor Poker Tour in China. Together, WPTE and CLSAC have focused on growing and marketing the sport of Traktor Poker—China’s most popular poker game—and have created a cross-platform business centered around the WPT China National Traktor Poker Tour.
Earlier this month, the first of nine programming hours from the WPT Traktor Poker Tour Season I Grand Finals aired on Nanjing Entertainment Television in the Jiangsu province—one of the largest and wealthiest Chinese provinces—and will also broadcast across multiple provinces in China. WPT China also recently launched internet and mobile platforms offering games and community features which are being marketed in-show, prompting viewers to play in the mobile and online games on www.WPTpoker.cn for a chance to win a seat into the Season II Grand Finals.
Player card company, BNM Media, has also signed on as the first sponsor and consumer product partner for the tour.
Technorati Tags: World Poker Tour, China State Sports Administration, Traktor Poker
Suggested Links: CLSAC/WPTE Partnership, WPT China Traktor Poker Tour™
###
ABOUT WPTE
WPT Enterprises, Inc. (Nasdaq: WPTE) is one of the most recognized names in internationally televised gaming and entertainment with brand presence in land-based tournaments, television, online and mobile. WPTE has led innovation in the sport of poker since 2003, when it ignited the global poker boom with the creation of the World Poker Tour® (WPT) television show. Based on a series of high stakes poker tournaments, WPT is now broadcast globally and will premiere its all-new seventh season on Fox Sports Net’s national sports network in the United States later this year. WPTE also offers a unique online subscription and sweepstakes-based poker club, ClubWPT.com, which operates in 38 states across the U.S. Additionally, WPTE owns and operates WPT China, a multi-media company based in Beijing specializing in television production, online and mobile games supporting the WPT China National Traktor Poker Tour™. WPTE has a 10-year exclusive partnership with the China Leisure Sports Administrative Center to market and build the sport of poker in China. WPTE also participates in strategic brand license, partnership and sponsorship opportunities. For more information, www.worldpokertour.com. (WPTEG)
MEDIA INQUIRIES:
Lyndsay LaGree
WPT Enterprises, Inc.
+01 323-330-9876
llagree@worldpokertour.com
